01
Originate
Ventures start in-house, from problems we understand first-hand. We look for markets where better software changes the economics, not just the interface.
Ventures
Companies we build to keep.
Ventures are the core of the Purple Horizon portfolio: software businesses we originate, build, operate and own, with no plan to sell them on.
The model
From idea to operating company, under one roof.
02
Build
The people who decide what to build are the people who build it. No handover, no outsourcing of the hard parts.
03
Operate
A venture is a business, not a project. We run what we launch: support, reliability, pricing and the unglamorous work that keeps customers.
04
Compound
We build to own, not to exit. Without a sale date to work towards, every decision can favour the product and its customers over the next funding round.
Where we build
Four themes, chosen because we know them.
We stay close to the sectors where our engineering experience gives a venture an unfair start.
01
Software as a service
Subscription software for specific jobs and industries, where a focused product beats a general one.
02
AI-native products
Tools designed around what current models can reliably do, with the engineering to make them dependable.
03
Financial technology
Software for the movement, reporting and reconciliation of money, built with the care the subject demands.
04
Data and developer tooling
Infrastructure and tools for the teams who build and run software, a customer we know well.
Structure
Owned outright.
Ventures are funded by Purple Horizon and held by Purple Horizon. Each is designed to stand as its own business, with its own brand and customers, while drawing on shared engineering, infrastructure and operations.
Portfolio
A portfolio, not a single bet.
Our ventures are designed to sit together as a diversified group: different markets and customers, one owner, and a shared engineering foundation. Each stands on its own. Together they compound.
Build with us
An operator with a market you know inside out?